Lesson 3: Product page audit

When a visitor reaches one of your product pages, the stakes get a lot higher. You’ve done a great job getting them to the decision point, but the choices you make from here will directly determine whether or not you secure the sale.

Your product page has three main goals – answer a customer’s questions, alleviate their objections or concerns, and establish the trust they need to make a confident purchasing decision. There are a lot of other things it can do, but if it fails to check any of these boxes then you’re almost certainly leaving money on the table.

In this lesson, we’ll point out the “hotspots” where most brands miss the mark in those three areas, so that you can quickly determine if you have room for improvement. After you finish auditing this page, you’ll have a comprehensive “optimization action plan” for your business.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>