[MUSIC PLAYING] In this lesson, I'm going to be going through two really strong e-commerce stores and break down what they're doing in particular that's making them very successful with their e-commerce business through a design perspective. So in front of me we have Clare. Clare is an online store that sells paint and paint tools. And right off the bat, with their simple and sweet messaging, I can get an understanding of paint shopping simplified.
And this is exactly what I'm looking for as a customer. As I scroll down, they have more information in all of their content is compressed quite nicely. So it's not very overwhelming and they used the whitespace around it quite nicely accented by some of the products that they sell. Scrolling down they do an incredible job of the lifestyle photography associated with their product. Here you can see backgrounds with tons of lifestyle imagery leveraging the paint that Clare sells and below they have trust badges from other publications that build that much more confidence for a first time or even returning customer.
Now what I really like about this home page is when you scroll down, you can really understand that Clare and the organization that runs it really cares about empathy. And let me explain why? Just by looking at the title right here, we have paint with peace of mind. Now you can see right off the bat, that they have a problem. When it comes to having paint inside your house, there are so many options and it can be extremely overwhelming and what they focus on even in the messaging below this subtitle is that the owner has gone through hundreds of different paints and simplified what paints selection could be the most effective for your home.
So overall, just by being on this initial home page for Clare, I can get an understanding of the simple messaging they're looking to portray. Lifestyle photography that allows me to relate the interior of my house with what it could look like with Clare. Publications to build trust and an empathetic viewpoint that solves the problem as well as identifies the solution to what Claire's here to serve their customers.
Great. So let's jump on to example number two. Outdoor Voices-- Outdoor Voices is an incredible apparel company for both men and women and they do an amazing job with their home page and other templates as well. Similar to Clare, there's very simple messaging behind this amazing lifestyle photo. Scrolling down you can see that they have very strong call to actions.
So though they may have a very simplified navigation, these total actions give you an even better understanding of what you're looking at, when you're searching through the website. So on top of that, they have a lot of social proof by embedding their Instagram feed directly on their home page, which gives you a really strong understanding of the amazing community associated with Outdoor Voices. Now, if I were to navigate to a specific product, like Shop Men and then click on a specific product from there.
We can see right off the bat, that this product page is an extremely solid example of what the project page should look like. The product photography offers different suggestions of different angles that I've communicated with. The brief but very in-depth overview of the product description work so really, really well associated with the products. You can see that they had these little badges to explain additional attributions of why you should buy this specific product.
And overall they leverage white space really, really nicely to not overwhelm me in terms of all of the different choices that I have associated with looking at this product. So the end things off with Outdoor Voices. I'm a really big fan of how they communicate their trust within their site. By clicking this icon here, which is a quote with a Question mark in it, you can see they've combined all the different questions and all of the areas you might want to contact Outdoor Voices are in a simple bubble.
So whether you want to call someone, chat with them or email them, these are effective ways that you can build trust with your customers. Now you may not have the specific functionality to accommodate this but being able to, as I mentioned incorporate a phone number, a simple email, you're building a media trust with your customers. And that's what you're looking to do when building an e-commerce store.
So I've only touched on a few points that makes both of these sites really exceptional. But rest assured there's so many more elements associated with this site that makes it that much better. So I want to challenge you, take an opportunity to look at some of your favorite e-commerce stores and pinpoint, where things that they're doing through a design perspective, that are making them that much more successful. Now if you don't have some inspiration right off the bat, definitely take a chance to visit the resources below and we'll have some links of some incredible sites that'll make you that much more inspired.