Lesson 1: Creating and Identifying your Buyer Persona

Lesson 1: Creating and Identifying your Buyer Persona

Having a specific idea of who you’re targeting with your content, ads, and product selection is the first step to building an effective marketing strategy.

When creating your buyer persona, make sure you find out as much about them as possible. Anything from what they read, who they follow, and what they are triggered by.

Check out my buyer persona and start building your own! Remember that this can always change as you learn more about your audience.

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Try Shopify free for 14 days, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>