Module 2, Lesson 1: What is the AOV?

What is the AOV? AOV represents the Average Order Value or Average basket size. Higher is the AOV higher is your revenue on day 0. There are a few reasons why you can have a high AOV. Could be because you are selling expensive products or simply because customers purchase more products within the same orders (think about a grocery store that sells very low price products but usually you buy a lot which makes the average order value higher).

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