Module 2, Lesson 1: What is the AOV?
Course content (20 lessons)
Module 0: Overview
01 |Module 1: What Really Matters
02 |Module 2: How to Improve KPI #1 (Average Order Value)
03 |Module 3: How to Improve KPI #2 (Frequency)
What is the AOV? AOV represents the Average Order Value or Average basket size. Higher is the AOV higher is your revenue on day 0. There are a few reasons why you can have a high AOV. Could be because you are selling expensive products or simply because customers purchase more products within the same orders (think about a grocery store that sells very low price products but usually you buy a lot which makes the average order value higher).
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