According to recent data 78% of professionals surveyed said that determining the y of an influencer marketing program is their biggest challenge. What are some metrics to determine are y our return on investment. Certainly there is sales brand awareness engagement travel to your website et cetera but every investment has a leap of faith in it right.
I believe that will work and you take the risk you put your money where your mouth is. Whether that is something like gambling or exercising. There is a gap between where you are and where you want to be or in the case of influence marketing what you’re spending and the return on that spend. So let me ask you this if you could control the return on your investments. Would you.
If I said you could predetermine the amount of sales you receive before paying that influencer would you pay them. Of course you would. Or at least I hope so. So the question becomes how do we reduce this gap as much as possible. I cannot predetermine or promise you today a particular amount of sales but the point I want to make is this the likelihood
of a strong or a lie will exist when you have much more power and control over the return than the influencer does. So let’s look at this delineation between creator versus distributor. What you’re seeing here is the influencers content on the left under creator and then that same piece of content existing on her feed. Under a distributor as a distributor
I’m looking at this influencer’s solely for their distribution and amplification of the content they create. OK post on her feed. As a creator I’m seeing them as a professional creator of content that gets posted. Yes but also is delivered to me to populate my content library. Viewing them in two different ways will determine the type of our Arwa you receive.
But if I want sales I need to view them as creators, and work with them. And this lends at the heart of this you the brand have to believe that you can distribute this content better and to more places than they can think about all the places you can distribute this content. If able comparatively to the influencer maybe their feed or their blog but you have much more places
so you see her content. She creates going to her feed. Let’s take that same scenario but you get to distribute the content your channels as well. Now these channels are all avenues where you can generate sales email, website on a PDP page or a product display page where your product lives a Facebook
ad and then your social channels as well download the creator distributor checklist template and the resources below to help you start analyzing influencers and these two different ways. But now that you know the primary two way view influencers and our core philosophy. This will give you some insight into which it influencers to pick and how to analyze them to make that choice continue on to learn just how to do this and the.