According to park lose mini study influencer stated that packaging of the product was super important, especially when it is specific to them. So creating an unboxing experience for your influencer send outs communicates to them that they are special. So I’ll definitely suggest creating a budget to make influencer seating packages customize and/or personal because of a platform such as Instagram stories.
What I’ve seen is this can increase the likelihood by up to 30% that the influencer will post about it again without you having to ask simply because it’s a quick casual and noncommittal type of posts sensible disappear after 24 hours. So use key product launches or peak buying holidays he uses inspiration.
Again when I was responsible for building kalos influencer program Christmas was one of those peak buying times. So I tailored the seating packages for the top 50 influencers on our roster and created a package around that time of year. So I see some examples here. First we have the holiday date night in package. So this was a card for them to fill out to get the couple reflecting on the year.
Remember, there’s a wedding ring company. So it’s not just the influencer who is famous that’s important it’s them as a couple. This tailored to the brand. This package was tailored to them as a couple and the time of year. So we provided the iTunes gift card for them to rent a movie give them a popcorn bucket candy et cetera as well as a couple of game for them to compete.
However one pick the movie that night so. Oh, and by the way the new product that just came out was included. So that was even the major focus. Next the five love languages. So gifts are around each of the five love languages and what you saw with each of the five loving love languages was physical touch gifts words of affirmation quality time acts of service.
We had gifts associated around those specific gifts. What you notice is a customized wooden box and then gifts around those specific things and that it wasn’t just a generic note but a very standardized and quick personal note to this specific influencers especially for periods like Black Friday or Cyber Monday or Christmas
or influence or rates of paying them to post can be extremely high unboxing experiences like this can provide you with free organic awareness. Overall you want to consider what you can afford and what the unique features are about the product and/or influencer. So if you’re going to just send a one influencer lease and minimum guys suggest writing a handwritten note take
the time to communicate your care and gratitude for them for being even interested in your brand. Never take that for granted. Continue watching for the final lesson of this module using everything we’ve learned thus far. We’ll look at the overall strategy in full so go full circle approach on how to get your brand to break into a new category.