You’ve already seen a number of different influencers but now you’re getting replies left and right of different price points counteroffers agents jumping into the conversation. It can be intimidating stuff. Negotiating can be very tough situation. So you need to understand that in order to get what you want out of the deal implementing and using these guidelines will be very, very important.
There are three best practices from an overall negotiation perspective. Number one be clear and upfront people being vague or unclear about what your budget is for example won’t help you in the long run. Number two understand that rates are not concrete. If an email influencer sends over their media kit for example this is just the standard pricing they typically get paid.
But that doesn’t mean that they won’t go lower or higher than that depending on your ask of them. So I suggest always communicating your ideal budget for the campaign and see how they respond. Number three start your offer at free product. This is specifically from our one off or one time deals in smaller tier influencers but I’ll include this in your initial outreach email
I the influencer agent respond with pricing and then go from there. Now understanding these next four categories is super, super important. I can’t reiterate them enough specifically when it comes to going back and forth on budget and pricing. These will help you be able to negotiate effectively with an agent or influencer directly so you don’t get taken advantage of and that’s why I’m here today.
No one size engagement what’s here of influence are you talking to macro or micro celebrity. If you talk with a celebrity’s agent and offer them free product for a post that will not go well you have to know who you’re talking to start then deliverables. What are you asking the influencer to do and how much time will it take. Be realistic with the time you’re asking of them as he for an appearance at an event.
Verse 1 15 second videos two very different things and they should be paid accordingly. 3 usage rights. Are you asking to be able Ii. Rent or own this influencer content. What I mean by that is can you use this content, they create in your marketing channels. I’ve mentioned this before, but you should definitely focus on this.
The repurpose ability of content you’re receiving from this influencer is invaluable. But standard market usage rights is 30 to 60 day window. That’s kind of normal market rate for length of term. How long is this contract is the influencer posting once. Are you working with them for a period of 3, 6, 12 months. And do they have certain deliverables per month.
This would be vastly different price points and the resources blow up from right in negotiation flow template to use as a reference and responding to certain emails as you go through this process. After you agreed upon the terms of the deliverables now what the next part in the process is the contract can be intimidating for people so continue on this course to learn critical things, including the contract so that you’re protected.