How would you start a relationship that you desire to have long term. Would you initiated by first asking if they could do something for you. Sadly, this is how most brands go about initiating with influencers. Think of your product seating strategy as your first date with the influencer. Don’t ask them out on a date and then merely ask if they could buy dinner. Often brands will reach out offering
to send out their product at no cost but then merely asked for a post or shout out on social media. Plain and simple don’t do this without them ever hearing about your brand or product your outreach to them is their first impression. Which brings up the core philosophy of influence relationships and product seating. Build the relationship on giving.
Not asking. I can’t reiterate that enough. Build the relationship on giving. Not asking when I was handling kalos influencer marketing. The creator of this silicone wedding ring. This philosophy was absolutely crucial. And that’s actually how this person started wearing the ring. So how did LeBron James end up wearing Kayla
not because he bought it online certainly not because we paid him. Actually because I treated one of his former teammates like family. I never asked for anything. I just kept sending in product every once in a while. I’ll check in to see if he needs more. And one of those times he told me to go ahead and send extra for him and the team. Now fast forward to him receiving that package.
What do you have. You have an influencer in a place where I can never get to an NBA locker room handing out rings with more power than I could ever have. So you have an influencer influencing the influencers with a positive brand filter of halo the brand. This is the power of building long term relationships on giving. Not asking now that you understand this core philosophy.
Watch the next lesson to learn ins and outs of what this practically looks like like when you outreach an influencer. How do I get their address and the product. Watch next.