The two greatest influences on purchase decisions are price and a recommendation from somebody you trust. Those somebody’s used to be either Michael Jordan on a Nike commercial or your friend telling you about their new shoes. Today they’re the mommy blogger with 50,000 followers or The Bachelorette winner.
My name is Cody Riddick, managing partner and co-founder of Kynship navigating the influence of marketing space today can be difficult. Who should I go after and win what level of influence or micro or celebrity. Once I have contacted influencers. What should I have them do. Well, this course will answer those questions and more. But in this module, we’ll be starting where most relationships begin.
On the first date what I mean by that is product seating. This term is unfamiliar in the past it’s been commonly called product placement or gifting product. Throughout this course, as you’ll see on screen we’ll be discovering and breaking down the influencer pyramid when it comes to influence and marketing. Product seeding is the foundation and first step of every effective influencer strategy.
The benefits can mean word of mouth awareness product feedback and UGC or user generated content. There is serious long term results. Waiting for you. If you utilize product seating in an effective way throughout this module, I’ll be discussing the importance of doing this well and building that strong foundation.
If you do it can mean highly influential people start adopting your product and ultimately help scale your brand through their network so product seating. What is it. Simply it means sending your product out for free. Typically this is in reference to sending out product to influencers.
I mean the same thing. But as you’ll come to find out in this module the term influencer doesn’t necessarily mean people with followers. Like I mentioned earlier seeding is the foundation and first step to every effective influencer strategy. So that means how you go about doing this is very important.
Download and the resources below the master seating list template and start filling out influencers who are in your network already and prospective people you’d like to get your product out to continue watching in the next lesson to learn a core philosophy and case study to back it up that if implemented will determine the success of your product seating.