The Hidden Secrets of Copywriting

By Oberlo

The Hidden Secrets of Copywriting

1 hour 12 mins • 12 lessons

This course was created by the Oberlo team. Oberlo is a dropshipping app that lets you source products from AliExpress suppliers. Oberlo is owned and operated by Shopify.

Write copy that sells. Engage your audience and convert them to customers.

When you’re marketing your brand through content, your choice of words can be the difference between a lifelong customer and someone who scrolls right past you.

This copywriting course makes sure that you grab people’s attention – and keep it. From headlines to product descriptions to ad copy, you’ll uncover the secrets of growing your business through killer content.

Your instructor is Ryan Carroll, a serial entrepreneur from California who has been bootstrapping different online businesses since 2016. He’s now a digital nomad living abroad, focusing on new startups and shooting content for both YouTube and Instagram.

  • How to apply the four principles of great copywriting
  • How to write website and ad headlines that captivate your audience
  • How to write product descriptions that convert
  • How to optimize your store, including calls-to-action, checkout text, and upsell offers

About the instructor

Ryan Carroll

Serial Entrepreneur

Ryan is a serial entrepreneur from California who has been bootstrapping different online businesses since 2016. He is now a digital nomad living abroad focusing on new startups and shooting content for both YouTube and Instagram.