5 key pillars to an effective loyalty and rewards program
A loyalty program is a low-cost way to retain, reward, and repeatedly convert existing customers.
This tutorials outlines 5 key pillars to an effective loyalty and rewards program.
Easy (but not too easy). The best programs are easy and quick to join. If it takes too long or asks for too much, your customer will lose interest. It should also be easy for customers to track their progress. This sparks motivation for the next reward.
Reward different customer actions. Think beyond just the purchases your customers are making and reward other actions like downloading an app, sharing content on social or referring a friend.
Make your rewards valuable. You need to offer something valuable in return to make sure the customer efforts feel matched.
Multiple opportunities to opt-in. When you've launched your loyalty and rewards program, it's time to make it seen. Think about sharing your program in an on-site pop-up or on your social media.
Gamification brings out your customer's competitive side. When a customer can see that they’re just a few points away from achieving a reward they want, they’re more likely to make a purchase.