As a freelancer or agency, saying you’re customer-centric is easy — everyone in the web design and development industry talks about making customer-first, or user-centered, products.
The concept isn’t new. But embodying it, and applying a customer-centric approach to every aspect of your business, can be much more difficult. Freelancers and agencies need to adopt new mindsets and processes that allow them to focus on the needs and desires of their end-user/customer, all the while empathizing with key stakeholders and clients.
The concept isn’t new. But embodying it, and applying a customer-centric approach to every aspect of your business, can be much more difficult.
We’re here to help you become truly customer-centric.
In this free webinar hosted by Shopify Partners, Andrew Turrell — VP of Customer Experience Strategy at RED Interactive Agency — will lay out the obstacles to being customer-centric and how to overcome them. Using current client examples, he'll share RED Interactive Agency’s customer experience strategy process: how they identify customer insights, create a strategy out of it, and carry that through to product design in a way that makes the experience truly customer-centric.
During this session, Andrew will cover:
- How to empathize with your clients and colleagues as much as you do with the end user.
- Ways to sell through a customer-centric approach in order to create better customer, and client, experiences.
- How a customer-centric mindset and process can lead to more creativity and an easier design process for freelancers and agencies.
- And much more.
This webinar was live on Thursday, September 14 at 1:00PM EDT (10:00AM PDT/5:00PM UTC).
Looking for some amazing content to tide you over until the live event? Head over to our webinars page and check out our previous Partner Sessions.