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Creating a memorable brand experience can be difficult — it’s a fine mixture of understanding what makes your business unique, and creating unexpected, engaging touchpoints for your audience.
If you don’t have much experience with marketing communications, creating a lasting impression can feel challenging; half the battle is coming up with an idea, the other half is figuring out the logistics.
If you need some inspiration to get started, here’s a shining example of a brand getting it right: remember when a certain company convinced 30,000 people to order boxes of poop for Black Friday? Or when customers found a secret surprise hidden inside their purchase?
Cards Against Humanity has the “secret sauce” for putting explosive ideas into action. And we found someone willing to share the recipe.
In this free webinar hosted by Shopify, Jenn Bane, community lead at Cards Against Humanity, talks about comedy writing, pranks, and friendship — some of the key components to creating a lasting brand impression.
During this one-hour presentation, you will:
- Hear exclusive behind-the-scene stories for some of Cards Against Humanity’s most outrageous pranks
- Learn how these viral marketing ideas came to fruition
- Discover execution strategies for larger-than-life concepts
- Find out if it’s even legal to send poop in the mail
This must-attend webinar was hosted Tuesday, October 18 at 1:00PM EST (10:00AM PST/5:00PM UTC). Spots are limited so reserve your seat today!