32 search results for “Keir Whitaker”
In their fourth Ecommerce Lifecycle podcast, Keir and Ross turn their attention to the subject of retention. This focuses on ways in which we can get customers to continue coming back and purchasing products. Having long-term relationships with customers who have already purchased from you can be highly profitable as your “cost per acquisition” reduces.
In part two of “The Ecommerce Customer Lifecycle,” Ross and I discussed "conversion" – ways in which we can help our clients get visitors to their ecommerce stores to purchase products and services. In particular, we looked at how user experience, design, branding and content all play a key role in this process.
In our third episode, we turn our attention to the often overlooked topic of fulfillment. Whilst on first glance you might think that it's a simple case of putting a product in a box and adding a postage label, there are plenty of other factors to consider – many of which will help your clients showcase themselves and their brand values.
In part one of “The Ecommerce Customer Lifecycle,” we focused our attention on the “acquisition” phase and asked the question: “How can we get potential customers to visit our sites?” Tactics discussed included social media, paid advertising, influencer marketing, among others.
In our second episode, we move on to discuss “conversion” which focuses on getting the visitors of your website to actually purchase products. This step is where user experience, design, branding, content and your on-site strategy are crucial.
Let's take a look at how to improve conversion on your client's store
Sometimes remarks made in jest turn actually turn into the best ideas.
A few weeks ago, Ross and I were chatting about his upcoming Shopify workshop in Boston. During the conversation, he referred me to a blog post he’d written about a “framework” that his company Growth Spark has developed to guide the process of kicking off a new ecommerce client project. After having read it, I jokingly said that it would make a great podcast series. Little did I know we'd be producing it a few weeks later.
Earlier this month, Ross, myself and our respective Blue Yetis sat down and recorded episode one of a four (maybe five – we’ll get to that) part series called “The Ecommerce Customer Lifecycle: Acquisition” which you can listen to in this post.
As we stride headlong into the summer months it’s time to take a breath and gear ourselves up for the upcoming spring(fall)/winter conference season. There’s a lot to look forward to.
As part of my role as Shopify Design Advocate, I have been lucky enough to attend a number of great events in 2014 including An Event Apart in Seattle (where we debuted our new Mike Kus designed t-shirts), Smashing Conf in the beautiful UK city of Oxford and of course Beyond Tellerrand in Dusseldorf Germany. All three were packed full of great sessions and many opportunities to meet new people and chat with Shopify users new and old.
We’ll be setting up shop at a number of events from late August onwards. Here’s my roundup of some events that you may wish to consider for the second half of 2014.
Whether by user-error or broken links, it’s inevitable that visitors to a client’s store will occasionally land on a 404 error page. These pages can be an opportunity to provide support with an on-brand message, and some of the best 404 pages combine humour with good UX to create memorable experiences.
Website developers should be mindful of this when creating custom themes for clients, and including user-friendly, appropriate, and well designed 404 error pages is important for reducing customer effort.
In this article, you’ll learn:
- Why a well-designed 404 page is essential for websites.
- How to create an alternative layout file for a 404 page template.
- How to add search bars and call-to-action buttons to 404 error pages.
Sean Johnson gives a review of Net Magazine's Generate Conference in London, England. This conference is designed to "supercharge your web skills."
Find out who his favourite speakers were and the biggest takeaways of the day so you can decide whether to put it on your calendar for next year.
If you’ve seen us at any conferences lately or follow us on Twitter, you’ve likely seen our beautifully designed t-shirt reading, “Design is at the heart of everything we do.”
This has become the motto of the Shopify Partner Program, and we teamed up with Mike Kus to design an exclusive t-shirt depicting these words.
Perhaps you’ve seen the video that Mike Kus put together documenting his design process. If not, it’s definitely worth taking a look:
If you go looking for web design podcasts the big, established (and excellent) ones that you’re likely to run into are Shoptalk, Boagworld and The Big Web Show. These are not to be missed, but there are plenty more out there covering every aspect of designing for the web, running a business, dealing with clients, ecommerce, and much more.
To uncover the best podcasts out there, we asked a dozen top web designers and developers to tell us what they’re listening to.