36 search results for “Sara Chisholm”

Building a Brand: How to Create a Lasting Impression for Your Clients

Building a Brand: How to Create a Lasting Impression for Your Clients

Building a Brand: How to Create a Lasting Impression for Your Clients

As a freelancer or agency, adding branding to your service roster can create incredible opportunities, and increase both your income and your fundamental client knowledge.

Understanding your client’s brand is also crucial, as well as creating assets and campaigns that resonate with your client’s audience. But have you taken a good look at your own brand lately?

In today's article, we explore a variety of topics related to branding, including:

  • The importance of branding
  • How to develop a consistent tone and voice 
  • Branding exercises you can run with clients

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Designing with SVG: How Scalable Vector Graphics Can Increase Visitor Engagement

Designing with SVG: How Scalable Vector Graphics Can Increase Visitor Engagement

SVG for Client Projects - email

Scalable Vector Graphics, more affectionately known as SVGs, are a versatile file format — yet not enough web designers and developers incorporate them into client projects.

We sat down with Chris Coyier — co-founder of CodePen, author of A Book Apart’s Practical SVG, and creator of CSS Tricks — and uncovered five tips and tricks to help you easily implement SVG objects into your next design project.

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Dirty CSS Hacks for Responsive Emails

Dirty CSS Hacks for Responsive Emails

CSS Hacks For Responsive Email: Email

New year, new web design and development techniques and strategies.

Same. Boring. Email.

JavaScript, Flash, and forms don’t work in nearly all email clients, and HTML emails offer very little CSS support. Even media queries can be a no-no for older email clients (luckily not Gmail, phew!). These limitations can often leave web designers and developers feeling uninspired — left to work in the outdated constraints that are email.

No longer, friends! We've got you covered. In this blog post, you'll:

  • Find out how you can use calc, min-width, max-width, and width to create responsiveness in your emails
  • Learn how to create responsive ecommerce checkouts — right in an email!
  • See examples of these dirty CSS hacks in action

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Finding Technical Talent: Candidate Experience and Interviews

Finding Technical Talent: Candidate Experience and Interviews

Experience and interviews 2017

In Part 1 and 2 of our Finding Technical Talent series, we introduced you to the concepts of hiring roadmaps and intake meetings, and provided strategies to use when sourcing candidates. In this final part of the series, we go over what you can do to improve the interview process.

In this article you will learn:

  • How to create a positive candidate experience during an interview.
  • Tactics for conducting impactful interviews.
  • Techniques and tips for giving candidates offers.

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Finding Technical Talent: How to Start the Hiring Process

Finding Technical Talent: How to Start the Hiring Process

Finding Technical Talent: Starting the Hiring Process

Recently, we sat down with Kim Fleming — former recruiter at Shopify— for a Shopify Partner Session webinar, where we discussed how to hire the best technical talent for your web design and development business. 

We’ve dissected Kim’s actionable insights into a three-part blog series in the hopes of alleviating some hiring pain points: Starting the hiring process, reviewing and reaching out to candidates, and the interview process.

 In Part 1 of this series, you'll learn how to:

  • Start the hiring process.
  • Build hiring roadmaps.
  • Run intake meetings.

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Finding Technical Talent: Sourcing Candidates and Outreach Strategies

Finding Technical Talent: Sourcing Candidates and Outreach Strategies

Sourcing candidates 2017

Last week, we covered how to create a hiring roadmap, hold an intake meeting, and craft the perfect job description for the technical talent you’ve been searching for. Now, it’s time to make your posting public.

But, what happens if you see a less than desirable number of applicants for the role? Or, the right people aren’t applying for your position?

In Part 2 of our finding technical talent series, we’ll cover:

• What sourcing is, and when you might need to consider doing it.
• Six go-to resources that you can use to find and track potential candidates.
• How to conduct persuasive reach outs.

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How to Use JavaScript to Add Ecommerce to Any Website

How to Use JavaScript to Add Ecommerce to Any Website

JavaScript to add ecommerce to any website: Email

Many web designers and developers do projects for major frameworks other than Shopify, like WordPress, Drupal, or other client-hosted websites where Javascript is the developing language used.

In this case, you can easily use Shopify’s Buy Button functionality to add ecommerce to any current or upcoming client projects.

In this article you will learn:

  • Why you should integrate a Buy Button into your client's website
  • The differences between Shopify's two Buy Button libraries (JS Buy SDK and BuyButton.js)
  • How to use these two libraries, along with video examples and CodePen demos
  • Where to find the code to try JS Buy SDK and BuyButton.js yourself

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New to Your Partner Dashboard: Powerful Affiliate Tools for Campaign Tracking

New to Your Partner Dashboard: Powerful Affiliate Tools for Campaign Tracking

Affiliate tools 2018: email

As a Shopify Affiliate, it’s important that you have the tools you need to measure the success of your campaigns.

Today we’re announcing new, powerful Affiliate tools that approved Shopify Affiliates can start using right away.

Now, you’ll not only be able to create robust campaign links with tracking parameters like campaign and sub ID, but you’ll also be able to monitor their performance (including conversions!) — all within the Affiliate tools section of your Partner Dashboard.

In this article, we'll cover:

  • Six new affiliate link parameters and how they work together.
  • How to generate your first campaign link.
  • Three affiliate link best practices to keep in mind.

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New to Your Partner Dashboard: Transferred Stores and Better Payouts Data

New to Your Partner Dashboard: Transferred Stores and Better Payouts Data

partner dashboard

When growing your business, keeping track of your referrals and how they contribute to your bottom line is important.

With that in mind, today we’re launching the addition of transferred stores to the Development stores page of your Partner Dashboard, as well as introducing more detailed information to your Payouts page.

In this article, we cover:

  • How these updates help you better calculate the ROI of your ecommerce projects.
  • How to track the stores you’ve transferred to clients.
  • How to discover exactly how much money you’ve earned from your transferred stores and affiliate link referrals.

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Pitching Animation: How to Talk About Motion in a Design-Centric Way

Pitching Animation: How to Talk About Motion in a Design-Centric Way

Pitching animation in design: Email

When used in a meaningful way, animation and movement are powerful tools that can improve both user interaction and engagement with a client’s website. We sat down with Val Head — designer and interface animation consultant — to discuss how to use animation in a meaningful way.

In this article we'll discuss:

  • Val's four strategies for integrating animation.
  • How to apply these strategies to a client pitch or project.
  • Examples of how others have effectively used these animation strategies.

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