A well-meaning attempt at inbound marketing often amounts to somebody simply knocking out a few blog posts that don’t end up generating much in the way of either traffic or leads.
This usually comes down to a fundamental lack of understanding of what inbound marketing is, and how to go about doing it. So, we’ve compiled a list of tips on how to create a successful inbound campaign.
In this article we’ll cover:
- How to do keyword research that supports your inbound marketing efforts.
- Why you need a sales funnel for all of your inbound leads.
- The importance of analyzing and optimizing all of your content