Proper marketing of your Shopify app is crucial to its success. However, when looking at all the different marketing channels and marketing tactics, it can be tough to know where to begin. To help guide you down a path of app marketing success, our Shopify App Store Team recently launched new documentation that cover marketing topics. To highlight and expand on what’s covered in these docs, we’ve outlined what you should read first, and what to keep top of mind when launching a brand new app.
In this article you’ll learn:
- How to optimize your app listing to encourage merchants to try your app.
- How to get featured on the Shopify App Store.
- Traditional marketing tactics that other app developers have found success with.