Web analytics serve many useful purposes in creating, maintaining, and improving websites. This data is most often used to analyze who your client’s visitors are and what they do on a website, but the far less common use of analytics lies in its power to reveal design flaws. Useful information uncovered this way can directly or indirectly improve a website’s ability to attract and convert visitors.
In this article you'll learn:
- Useful metrics to consider when reviewing your website design.
- How to use analytics to identify problems with cross-device and cross-browser compatibility.
- How to use site speed reports and session duration reports to spot design issues.