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How to Use Google Analytics to Improve Your Web Design Projects

How to Use Google Analytics to Improve Your Web Design Projects

Google Analytics to improve web design projects

Web analytics serve many useful purposes in creating, maintaining, and improving websites. This data is most often used to analyze who your client’s visitors are and what they do on a website, but the far less common use of analytics lies in its power to reveal design flaws. Useful information uncovered this way can directly or indirectly improve a website’s ability to attract and convert visitors.

In this article you'll learn:

  • Useful metrics to consider when reviewing your website design.
  • How to use analytics to identify problems with cross-device and cross-browser compatibility.
  • How to use site speed reports and session duration reports to spot design issues.

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