Designing your websites with an understanding of marketing and what makes people tick is important for conversion. In this article, we look at seven of the most common design mistakes, and how you can avoid making them, so your marketing and design efforts won’t work against you.
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When designing websites, it's important to remember that not everyone responds to messages in the same way. Thankfully, you can use the Perceptual Set theory to help influence the way your messages are perceived by users.
In this article, you'll learn:
- What the Perceptual Set theory is
- Three ways to use the Perceptual Set theory to increase conversions
- How the Perceptual Set theory can reduce cognitive load for users, and why this is vital