If more than 20 per cent of your business comes from a single client, you’ve got a client concentration problem. You need the money, but then you feel like you have to cater to their every whim. If a big client fires you, you have to scramble, while covering the payroll from reduced revenues.
In this article, we’ll review three marketing strategies to maximize profits and minimize stress by attracting high-quality, high-budget leads — your dream clients:
- Capture the attention of your dream clients by specializing
- Use free samples to get clients to pay for custom help
- Publish your pricing to pre-qualify sales leads, so you ONLY get calls from the right-sized clients