The Christmas holidays are a stressful time. Your in-laws fly in for a long visit, the weather is lousy, you spend more than you anticipated on gifts, and you can feel yourself coming down with a cold.
For 72 hours or more, your life turns into a bad sitcom.
Now imagine you’re a retailer. On top of the personal drama, you’re facing a single day that may make or break your entire fiscal year: Black Friday. That’s actually why it’s called Black Friday. It’s the day that a retailer’s books go from red (operating at a loss) to black (operating at a profit).
Retail storeowners are motivated by two things: earning money from their store and reducing their risk. With the holidays around the corner, a retailer wants to be prepared to make the most out of Black Friday with the highest degree of success – and the lowest degree of stress. So tackling a full-site redesign in October is probably out of the question. While it might work, it’s too risky.
Instead of gearing up for a huge project, let’s focus on 12 quick wins that you can implement to prep any store owner for Black Friday and the holidays. In this case, we’re going to define "quick win" as anything a Shopify Expert can achieve in a day for their client.