The B2B ecommerce market share currently sits at $7.7 trillion, and is projected to hit $12 trillion by 2020. Despite this pressure to transition to digital, there are still a huge number of companies that haven’t made the switch to an online B2B channel.
In this article, we’ll cover:
- Why this is a vast opportunity for digital ecommerce agencies.
- Challenges you might face when trying to convince your wholesale client to go digital.
- Advice on how to address client concerns and scope.