The content marketing formula is clear: without content (or with poor content), there is no audience, and with no audience, there is no one to promote and sell to.
This article uses real-world examples and actionable tips to map the customer journey through the smart content marketing funnel — from defining it, to diving deeper into the psychology behind it.
In this article, we’ll cover:
- What a smart content marketing funnel is.
- The psychology of a content marketing funnel.
- How to implement a smart marketing funnel, including examples.