Pricing is one of the most important factors merchants look at when deciding whether to install an app. If they don't understand the pricing model being used, they may be confused or frustrated by the charges. It's therefore key that you choose the right pricing model that makes sense to both merchants, and your bottom line.
In this article, we'll look at:
- The different pricing models you can use for your app
- How to structure your app pricing in a way that makes sense
- Real life examples of the impact pricing models can have on your app's success