Are you putting as much effort into nurturing leads as you are developing customer relationships? If not, you should be. After all, leads have the potential to grow into profitable clients — all they need are time, patience, the right product or service, and a strong business relationship.
One of the easiest ways to manage these relationships is to use Customer Relationship Management system (CRM).
In this article, we'll walk you through:
- What exactly defines a CRM
- How a CRM can benefit your web design and development business
- A glossary of common CRM terms
- Five free CRMs you should consider using