The Shopify Plus brand

Follow these guidelines to make sure you’re using our brand assets the right way. By downloading our brand assets, you accept our trademark usage guidelines. Violating these guidelines will result in the termination of your license and/or permission to use our brand assets.

Download all brand assets

The Shopify Plus logo

The most up-to-date logo pairs the Shopify Plus name with the iconic Shopify bag. Replace any older logos with this one, and email us if you find outdated versions of the logo in web or digital content.

There are two versions of the logo for optimal legibility.

The Shopify Plus logo on a light background.

Logo

Use the main logo on white or light backgrounds.

The Shopify Plus logo on a dark background.

Inverted logo

Use the inverted logo on black or dark backgrounds.

Spacing rules

Give the Shopify Plus logo room to breathe. Follow these steps to create enough white space around the logo.

The Shopify Plus logo demonstrating proper spacing
  • Create a buffer by doubling the x-height—the lowercase “s” in the logo—above and below the name “shopifyplus”
  • Avoid placing other logos or text within this buffer

Minimum size

Make sure you maintain legibility for print and digital media by using the right dimensions.

The Shopify Plus logo at its minimum size of 120 pixels wide.

Digital

Use dimensions of at least 120px horizontally for digital media.

The Shopify Plus logo at its minimum size of 1 inch wide.

Print

Use dimensions of at least 1” horizontally for print media.

Best practices

Avoid these formatting, editing, and placement no-nos when using the logo.

The Shopify Plus logo at its minimum size of 120 pixels wide.

Don’t stretch or squeeze the logo

The Shopify Plus logo at its minimum size of 1 inch wide.

Don’t rotate the logo

Incorrect usage of the Shopify Plus logo being used on a busy background

Don’t use the logo on strongly patterned backgrounds

Incorrect usage of the Shopify Plus logo being used on a low-contrast background

Don’t use the logo on low-contrast background colors

Incorrect usage of the Shopify Plus logo being used with a drop shadow

Don’t use shadows

Incorrect usage of the Shopify Plus logo being re-arranged

Don’t re-arrange the logo

Incorrect usage of the Shopify Plus logo being customized with additional text

Don't create your own version of the logo

Incorrect usage of the Shopify Plus logo being customized with a custom color scheme

Don’t use other colors

Trademark usage guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

  • Use of our brand assets must be expressly authorized in writing.
  • Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
  • Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: shopify.ca/plus.
  • Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.