The Shopify Plus brand

The guidelines that follow will help you correctly make use of our brand

By using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines and you understand that a violation of these guidelines will result in the termination of your license and/or permission to use our brand assets.

Our logo

This is our logo, the one that should always be used. There are two versions to ensure optimum legibility.

Logo

This is the main Shopify Plus logo. It should be used in this form when placed on white or light-colored backgrounds.

Logo inverted

This is the inverted Shopify Plus logo. It should be used in this form when placed on dark and busy backgrounds.

Spacing rules

Our logo works best when it has enough room to breathe. Follow these simple rules to make sure it’s shown in its best light.

Use the x-height from the logo to create an appropriate buffer
Do not place other logos within this buffer
Of course, this is more of an approximation and to be used as a rough guide

Minimum size

Preserving legibility in both print and digital formats is crucial.

Digital

Our logo should not be smaller than 120px horizontally when used in digital applications.

Print

Our logo should not be smaller than 1” horizontally when used in print applications.

Best practices

Here’s a few examples of what you should absolutely avoid when using the logo.

Don’t stretch or squeeze the logo

Don’t rotate the logo

Don’t use the logo on busy backgrounds

Don’t use the logo on low-contrast background colors

Don’t use shadows

Don’t re-arrange the logo

Don’t create your own version of the logo

Don’t use other colors

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

Use of our brand assets must be expressly authorized in writing.
Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.shopify.com/plus.
Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.