Crossrope increases revenue by 90% by replatforming amidst explosive growth

Previous platform

BigCommerce

Industry

Fitness and nutrition

Use case

Replatforming and upgrades, Apps and integrations, Growth and scale

Crossrope Lifestyle 2

With gyms closed and people searching for alternative at-home fitness solutions, Crossrope saw an opportunity to build its customer base during the COVID-19 pandemic. Increased demand meant the company needed a solution that could launch quickly and seamlessly during a period of explosive sales growth.

With its trusted partner Netalico, Crossrope built a brand new website with Shopify Plus that prioritized customer experience and optimized  backend performance to support the company as it scaled. Today, through Shopify Plus, Crossrope is also using Global-e to increase international traffic conversion rates and grow its online direct-to-consumer sales around the world with localized messaging, currencies, checkout, and payment methods.

With Shopify Plus, Crossrope saw results fast.

90%
Increase in revenue
24%
Increase in conversion rate while maintaining average order value
94%
Growth in transactions

We weren’t confident in our previous ecommerce platform’s ability to support us as we scaled. While it was risky to replatform during a period of intense sales demand, thanks to Shopify Plus, Netalico, and Global-e, the risk paid off, and today we’re optimized for incredible international growth.

Srdjan PopovicChief Marketing Officer, Crossrope

Join the ranks of brands changing fitness and nutrition every day.

Find out how Crossrope and top brands are breaking boundaries and sales records with Shopify Plus.

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