Beauty and cosmetics ecommerce
The new face of beauty crosses borders with speed, scalability, and grace
Ric KostickCo-Founder and CEO at 100% Pure“Shopify Plus is super fast. It’s our customer facing portal in five countries and allows us to custom code promotions which have been extremely effective.”
Mobile
More than just a pretty face
Shopify Plus’ responsive storefronts make optimizing for a mobile-first world easy
Blend vibrant customer experiences with branded checkouts and made-for-mobile payment gateways like Apple Pay, PayPal, or Shopify Pay’s one-click confirmation. Connect in-store retail with mobile browsing to capture and engage your customer at every step in the purchase process.


Global
An international look… for an international market
Create multiple storefronts tailored to your customer’s location, language, and cultural trends
The global beauty and cosmetics industry is set to hit $675 billion by 2020. With Shopify Plus’ dual content delivery networks, you get speed and reliability no matter where your visitors come from. Track orders, inventory, and customers automatically by integrating your third-party systems with Shopify’s open API. Meet your fans wherever they live with the personalization they expect.
Scalable
Form meets function on a platform that won’t quit
Process thousands of transactions a minute without worrying about broken carts, crashed checkouts, or downtime
Shopify Plus hosts some of the world’s fastest growing beauty brands, processing billions of dollars in GMV without breaking a sweat. Whether you’re kicking off an exclusive flash sale, epic product drop, or were just featured on a major media outlet, our scalable backend let’s you face everything with unmatched confidence.
- Unlimited bandwidth
- 3 million hits per second
- 6,000 checkouts per minute
- 99.98% uptime
- Zero outages on Black Friday Cyber Monday

Experiential
Beyond skin deep, online or off
Contour rich customer experiences as unique, expressive, and personal as your brand
Alongside a fully customizable frontend to showcase your looks, Shopify’s universal POS lets you cross over from the digital to the physical world. Power pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically. Build your own solutions or enlist one of Shopify Plus’ award-winning Partners to help bring your vision to life.
Social
Vanity doesn’t mean vanity metrics
Sell natively on the networks where beauty comes alive… with a single click
Enable instant purchases through Facebook and Pinterest. Create a shoppable Instagram feed onsite. Run contests, leverage influencers, curate user-generated content, and highlight reviews with 1,500+ professionally built apps. Get personal and interactive with Shopify Plus’ integrations on Messenger and Kik.

Automated
Make up, schedule, and launch campaigns
Shopify Plus gives you exclusive access to Launchpad, the first tool to unleash demand-generating campaigns at scale
Create invitation-only or limited-release collections. Push selected products to over 20 sales channels simultaneously. Build personalized emails for replenishment cycles, add custom discounts, and segment your customers inside Shopify Plus’ dashboard or by enlisting the help of our curated Technology Partners.

Mads TimmermannFounder of Danish Skin Care“We can do things so much faster now. Why would anyone spend time or money building a platform when Shopify Plus works so well right out of the box?”