Research-driven and data-informed conversion optimization by CRO veteran Michael Aagaard. Discover your greatest optimization opportunities, and get a customized CRO roadmap with a clear overview of what to focus your efforts on in the next 6 months. Michael's core offering is an in-depth site audit based on an analytics deep-dive and a variety of qualitative research methods. Michael also offers smaller audits of landing pages and checkouts as well as retainer-based consulting.
Michael is a true leader in the CRO industry. He is one of the few optimizers that truly "gets it". His approach is based on solid research - not speculation and guesswork.Peep Laja, Founder & CEOCXL
Michael has consistently outperformed our expectations and brought a high degree of innovation and professionalism to our CRO efforts. He has replaced guesswork with a solid, research-based methodology.Rick Perreault, CEO/Co-FounderUnbounce
Keynote at Google Conversion Event 2018
Michael gave the opening keynote at Google's "Conversions @ Google" event in Dublin 2018. The talk is called "Your Brain is Lying to You - How to Become a Better Marketer by Overcoming Confirmation Bias". In the presentation, Michael talks about confirmation bias pitfalls and how to overcome them.