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As you likely know from past experience, it's not so much a question of if consumers will spend money this Black Friday Cyber Monday — it’s a matter of where they’ll spend it. In 2017 alone, shoppers spent $682 billion over the course of the holiday season. And as a retailer, it’s important to stay top-of-mind with your customers to earn their holiday shopping dollars.
The month between Thanksgiving and Christmas accounts for a large percentage of annual sales for most retailers. And while it’s great to be busy and profitable, turning those holiday shoppers into loyal year-round customers can be a challenge. But here, we’ve rounded up a few ways to come out on top.
There’s nothing like the feeling of a job well done — except maybe being recognized for your efforts. Intrinsic rewards are satisfying, but knowing your efforts are valued by others can be equally motivating. That’s the thought behind employee recognition: The formal acknowledgment of an employee’s exceptional effort in supporting an organization’s goals and values.
If it feels like the holiday shopping season gets longer every year, it’s because retailers usually start preparing for Black Friday Cyber Monday sales months ahead. But there’s a good reason for the enthusiasm: in 2017, consumers spent more than $680 billion during the holiday shopping season. That makes it more important than ever that you’re prepared — making your own list and checking it twice — to capitalize on those dollars.
As a retailer, you may like to think you’re a superhero who can do everything and anything while being in a million different places at once. But the fact is you’re only a human being with the same number of hours in a day as everyone else.