I recently went grocery shopping at my local Alfalfa’s Market, a locally owned natural food store. With the day of love almost here, aisles and product displays were adorned with themed decor to promote an assortment of Valentine’s Day gifts.
Laminated hearts were stuck on shelves and racks throughout the store: “OLIVE YOU” said the one at the fresh olives station, and a heart reading “SOMETHING SWEET” was placed next to all the chocolates.
It was a small effort by Alfalfa’s to appeal to shoppers for the first consumer holiday of the year, yet it showed they’re in tune with their customer. Almost half of consumers spend the holiday at home, and nearly one-third of Americans cooked a meal at home for Valentine’s Day, according to one study. Alfalfa’s was giving fun, visual cues as to which products to buy to make a romantic at-home meal.
The National Retail Federation (NRF) predicts American consumers alone will spend a “near recording-breaking” $19.6 billion this year on Valentine’s Day. There are many creative ways your retail business can cash in on the rush. Below, read about how to get in on the action.