Pop-up shops are a hot trend right now that businesses both big and small are jumping onto. However, one of the biggest obstacles that come up when doing one is the fact that pop-up shops require space, and space requires money, usually, a lot of it. But that's just to the untrained eye. In reality, there are five hard-and-fast secrets that will allow you to get real estate for cheap, or sometimes even free.
How can I guarantee success by following these tips?
Well, from 2011 and 2013, I ran pop-ups, media and partnerships at Openhouse. We started with one space and quickly expanded to three. So, I've seen the lay of land and obtained a solid understanding of what creates win-win situations for both the brand and the property owners.
Now, whether you've only ever sold online, or are a seasoned pop-up shop veteran, using these rules every time you're looking to secure space can end up saving you a lot of money. This post will make securing a space the easiest part of your pop-up journey. It's a 5-step rulebook that I believe can be used in any city, for any pop-up project, at any time.
Ready to dive in? Let's get started.