Having the right merchandise to sell to customers is one thing; knowing how to display it to your target customers is a whole other ball game.
Strong visual presentation attracts and engages the right customers, increases product turnover, and strengthens your branding. But before diving in, this point bears emphasizing: Just as your merchandise needs to be guided by your brand story, so does your visual presentation. Ensure the display is on-point with the brand ethos, aesthetic, and message.
We spoke with Dimitri Koumbis, co-founder of the ecommerce platform Bishop Collective (which offers American manufactured goods that eloquently combine fashion, art, and lifestyle) and part-time lecturer at Parsons School of Design and Rutgers Business School.
According to Koumbis, retailers should display their goods in a manner that best represents the brand and the product, and gives customers the ability to access their merchandise (literally, he means that the merchandise should be easily accessible).
Failing to create an impactful visual presentation in your store in a missed opportunity. So, we rounded up the best visual display advice from retail owners and merchandising professors to help retailers make a positive impact on foot traffic and sales.