There’s a reason many retailers ask for a customer’s email during checkout: email is both effective when it comes to snagging sales and is inexpensive to send to even the largest of lists.
As most merchants are aware, email marketing is a necessary function when running a small business. Regardless of your ideal customer, email messages resonate with most demographics. Email also has a higher impact than other digital mediums. For example, an email message is five times more likely to catch your customer’s eye than a Facebook post. And it’s also better and drawing new customers, according to McKinsey. Information sent to someone’s inbox is 40 times more effective at converting them than social media platforms like Facebook and Twitter.
Because email is so effective, it's wise for most retailers to consider it as a primary pillar of their marketing strategy. But setting up email marketing campaigns can be an overwhelming endeavor for merchants just getting started. Luckily, there are dozens of tools available to make the process more palatable for merchants — but which should you employ for maximum impact with minimal effort? Here are our votes for the 10 most essential retailers should check out to get the most from their email marketing efforts.