Clicks to Bricks
The term “clicks to bricks” refers to businesses who launched online as ecommerce stores successfully, before opening physical, brick and mortar retail locations. These stores leverage an omnichannel retail strategy.
Customer retention is vital to the success of a business. Effective customer retention strategies can turn customers into repeat buyers, improve brand loyalty, and prevent customers from defecting to a competitor.
Data & Analytics
When it comes to business success, it's all in the numbers. Learn how data can help you unlock countless insights about your customers so you can run a profitable retail store.
Holiday & BFCM
The holiday season – typically referring to the period between Thanksgiving and Christmas – represents an important, high volume time for retail. This period also includes Black Friday and Cyber Monday (BFCM), which feature increased retail activity.
Industry News & Trends
The retail industry is always evolving and external factors can turn the industry on its head in an instant. Keep tabs on retail industry news and trends to stay ahead of the curve and be ready to adapt when needed.
Inventory management refers to the systems and processes used by a business to order, store, and ship inventory. These systems require an intricate balance to avoid stockouts and protect against overstocking.
Marketing is essential to growing a healthy retail business. However, marketing costs time and resources, so it’s important to understand which channels and activities are available and which are most effective.
Merchandising & Store Layout
Merchandising and store layout contribute to the in-store experience and drive customer purchases. These strategies are critical to building a successful retail store.
Open a Retail Store
Opening a retail store can be exciting, but also nerve-wracking. With so many different factors to consider, lean on the insights and experiences of other businesses that have successfully gone through the process of opening a retail store.
Payments & Checkout
Learn everything you need to know about running an efficient checkout, from credit card processing and receipt printers to split tenders and custom sales.
Profitability is the lifeblood of any retail business. Effectively measuring profitability empowers a business to smartly invest resources in the activities that drive the highest ROI.
Real-life stories from Shopify’s podcast series Resilient Retail, which explores the unique challenges and solutions of modern retail.
Selling Online & Offline
Selling both online and offline (also known as “omnichannel retail”) is a fully-integrated approach to commerce, providing a unified shopping experience for customers across all channels or touchpoints.
Shopify POS Case Studies
Case studies provide a glimpse into the strategies and results of other successful businesses. These case studies demonstrate the power and flexibility of Shopify POS through the lens of thriving Shopify merchants.
Shopify POS News
Shopify is constantly researching and testing new ways to improve the Shopify POS system. These articles feature news and announcements of features, upgrades, and changes to Shopify POS.
Store management involves the day-to-day operations of a retail store, primarily focusing on store employees and their recruitment, training, and performance.