Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
All Florivera skin care products are made using only 100% natural and organic ingredients. We are two spa owners that had been in the spa industry for over 30 years. We were looking for products to treat very sensitive skin conditions. Motivated by the wonderful people who have crossed our path, we are so proud to offer products that come from farmers who grow the purest organic ingredients, as well as the skilled chemists who work hard to create them.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Florivera has been growing thanks to the popularity of Cacayoil, an active precious ingredients from the Amazon containing natural Retinol. There was an article at Bloomberg's talking about the amazing properties of Cacay oil that help on boosting our sales. I think our beautiful website is helping our sales too.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We use Canada Post for all our shippings, and we use Square, and moneris for our payments. We handle all our shipping and fulfillment internally.
What are your top recommendations for new store owners?
It takes a lot of dedication and time to grow your brand. You must try different channels of communication until you find what will work best for you. It all depends on your business and industry.