RADCAPS was created over 10 years ago by James and Mary Selby, after a failed search to find replacement radiator caps during a home renovation project, we decided to make our own!

After a few prototypes the RADCAP was created, it's easy to fit, looks good and maintains the functionality of the radiator valve, we've sold over 20,000 to our happy customers.

In 2012 we decided it was time to update our website and to add a few more radiator related products to our range, so we are pleased to announce that from January 2013 we will be stocking Pipe Collars and Pipe Sleeves.

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How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

We originally started by using a 1&1 eCommerce website which worked 'ok' for the initial few years but then when the orders increased we needed a seamless platform that would not only provide us with a great looking site but speed up the time involved process order. Shopify was a game-changer, that not only got us ranked better but has increased our orders by 5x.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We use Shopify, PayPal, Stripe and Xero. Combined they are a very powerful suite of services that can take any business from an idea to a fully fledged company.

What are your top recommendations for new ecommerce entrepreneurs?

Get the SEO basics right. If you don't understand SEO the small investment in paying someone to setup your store correctly, including the Google Webmaster bits and bobs and you'll be flying.

The other recommendation is to focus on what you're good at. If you're great at making hats and want to sell them but can't take a good photo or write good copy then find someone who is good at them. Good design is priceless which is why Shopify is so powerful, it puts great design within the reach of anyone.

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